I've thought of this effect or that we no longer clap. Recently (last month or so) I've been seeing a lot of articles in my feed on topics that interest me. I click only to discover that the articles are fluff - nothing concrete for me to act on. The Medium algorithm did a good job of giving me topics of interest. But I realize to my horror that the article is awful. I am just about to comment on the article being awful and not living up to the headline when I realize - WAIT! Stop! Don't! - because that will increate the article views and mean this writer gets more money. So I slink away, disgusted and disappointed and hope I've spent so little time that it didn't count as a View.